"Who Nose" - Dan Kozerski

This piece of design was created by myself, Dan Kozerski, over the past few weeks, to be presented on March 13th, 2012. Who Nose is the title of the piece and its components for creation were photography, digital illustration and photoshop manipulation. Follow me as I walk you through the creation process.


Like I mentioned during the first critique, I really used the identity project as a jump off point for this project. While creating the identity project I had this really big problem depicting the nose because the head shots were straight on and I was making a monotone image. This got me thinking. Being that I do have a large nose, which I am proud of, I thought it was a great attribute to play off of for this project. Because I don't know how others feel about it I thought it would be funny to address it outright in a calling card.


When I I began sketching out some images I thought it would be really cool to go beyond the normal idea of a calling and create something unique. That's when I came up with the idea to reveal my nose through a pocket-like card with an insert. The person receiving the card is suppose to, according to the faint text on the front side of the insert, pull out and flip it to show my face.


I know this is sort of hard to explain; however, let me break down the final pieces that are above. The first image is the front of the card. The text reads "Who Nose," a play on the word "knows", directing the reader to the back side of the card, which humorously reads, "You Might Like Me." as well as my phone number. The front of the card shows a digital illustration of my head and hair. The inner most black area is cut out. to reveal the insert. The  bottom image is actually the front of the card. When inserted in the pocket it reads "Flip Me" very fainting through the cut-out. The image of the last is the back of the insert, which shows a selection of my head. When flipped this fits directly in the cut-out.

Though we were't able to print the last project, I hope you can visualize my intentions, enjoying the product as much as I do.