Deconstruction

From the reading, deconstruction can be defined as the manipulation and questioning of the meaning of reality. It pays attention to linguistics and to the organization instead of themes. A meaning of one object could come from its association to other objects in a system. It can be changing or altering forms or content to convey a new and different meaning. It may even be creating connotation by thinking more deeply about the content or having more meaning by what's on the outside, but also on the inside. The essay says that being deconstructive is being open to meaning; therefore, it can be seen as self-expression because the significance is not static and there is a creation of meanings between the designers and the viewers. A meaning of something to one person may be different to another person because of their experiences and culture. That is why I think deconstructionism of artworks do not convey one meaning. Additionally, it can be simply defined as works that are complex and exaggerated rather then simple and clean.

Deconstruction can be applied to design by not directly visualizing your message, but by adding more elements to bring more depth and perspective. It creates a more complex composition that makes the viewer have to observe and explore the design. Typography is a good example of how deconstructionism has transformed the graphic design world's rules of communication. Altering its appearance, spacing, punctuation, color, organization could create a whole new meaning to a lifeless set of words. It brings it closer to speech. Therefore, deconstructionism in design as stated is critically questioning the grammar of communication and capturing its internal language.