Based on the reading, I would define Deconstruction as a process of examining certain subjects in a way that you would typically not, in order to discover and uncover multiple meanings, which may in turn reveal a deeper message. I came to this definition by trying to understand the basic core of Derrida's theory on typography and writing. He pointed out how typography itself was capable of changing the meaning of wringing and language by adding non-phonetic symbols into pieces of text. This addition of symbols, spacing, and layout can create a certain, new depth to a text due to a new visual framing that can help introduce new ideas.
The graphic marks and gaps that Derrida mentioned are an example of how typography and graphic design can display Deconstruction. Deconstruction relates to design because design is mainly a subjective media that is meant to be interpreted for the viewer in multiple ways. An artist creates a piece in one way, and the viewer is free to deconstruct it or analyze it in any way that they desire. These multiple view-points are what add depth and meaning to an otherwise chaotic-looking design. For example, like the piece I have chosen by Ed Fella, it may appear very chaotic and messy, but all the elements of the piece have been strategically placed in order to give meaning to typography in a new, less straightforward way.
The main style of a Deconstructive piece is mainly chaotic, but if the viewer keeps an open and questioning mind the piece starts to make sense when peeling back the individual layers and uncovering the basic message of the piece. The immediate meaning of Deconstructive pieces isn’t meant to be obvious. These pieces are made to make the viewer think and deconstruct the piece until they have uncovered their own individual meaning.
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